Fertility tracking tool for visually impaired and non-visually impaired women: A qualitative study
PDF
Video

Keywords

contraceptive agents
standard days method
natural family planning
menstrual cycle monitor
nursing
Philippines

How to Cite

Butalid, R. M., Vequizo, R. M., & Resurreccion, P. F. (2022). Fertility tracking tool for visually impaired and non-visually impaired women: A qualitative study. Belitung Nursing Journal, 8(3), 266–274. https://doi.org/10.33546/bnj.1949
Share |

Abstract

Background: A natural family planning device, Fertility Tracking Tool (FTT), was developed to serve as a visual and tactile guide in monitoring the fertile and infertile days of the menstrual cycle. However, there is lack of preferences about the tool among visually impaired and non-visually impaired women. Therefore, understanding their viewpoints will provide additional input for the final design of the product.

Objective: This study aimed to explore the opinions of potential users of FTT in terms of acceptability, price sensitivity, buying intention, product placement, branding, and packaging.

Methods: The study employed a qualitative research design with data gathered from focus group discussions. Eleven FGD sessions were conducted participated by one group of visually impaired and ten groups of non-visually impaired women from Iligan City, Philippines, selected through purposive sampling technique. Semi-structured FGD guide was utilized, and the sessions were audio-recorded. The data were analyzed through thematic analysis.

Results: The themes that emerged in the study were “adaptable” with three sub-themes (easy to use, safe to use, and aesthetic), “cost-effective”, “marketable”, “accessibility convenience”, “remarkable brand”, and “complementary packaging”. The study shows that the FTT is acceptable to both visually impaired and non-visually impaired women because it is user-friendly, has no side effects, and has a unique design. The accounts implying less price sensitivity, buying intention, accessibility preferences, notable branding, and auxiliary packaging are indications of the business potential of FTT. 

Conclusion: This study made a novel contribution to the nursing practice as the FTT is a newly invented device for natural family planning. The strong support from the government is necessary for FTT commercialization or even free distribution to the qualified users, not only in the research locale but extending the nationwide. The extensive FTT use may increase the natural contraceptive utilization in the Philippines, resulting in improved women’s health and population control. The FTT utilization can also be adapted across the globe to result in a better impact.

https://doi.org/10.33546/bnj.1949
PDF
Video

Supporting Agencies

Technology Application and Promotion Institute-Technology Innovation for Commercialization (TAPI-Technicom) of the Department of Science and Technology, Philippines

Copyright

Copyright (c) 2022 Roselyn M. Butalid, Reynaldo M. Vequizo, Pamela F. Resurreccion

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Article Metrics

Abstract views: 32 | PDF views: 36 | Video views: 0

Downloads

Download data is not yet available.

PlumX Metrics

Declaration of Conflicting Interest

The authors declare no conflicts of interest in this work.

Acknowledgment

The authors acknowledge the Technology Application and Promotion Institute-Technology Innovation for Commercialization (TAPI-Technicom) of the Department of Science and Technology, Philippines, for funding this study.

Authors’ Contributions

RMB was the project leader of the study and was responsible for coordinating with funding and other agencies, planning the activities, taking charge of the procurement of equipment and materials, supervising the actual conduct of the study, analyzing the data, and writing the final report. RMV and PFP assisted in planning the activities, applying for funding, gathering data, and interpreting results. All authors agreed with the final version of the manuscript.

Data Availability

The datasets generated during and/or analyzed during the current study are available from the corresponding author on reasonable request.


References

Accion Opportunity Fund. (2021). Product placement: Why it matters and how to get it. https://aofund.org/resource/product-placement-why-it-matters-and-how-get-it/

Arévalo, M., Jennings, V., & Sinai, I. (2002). Efficacy of a new method of family planning: The Standard Days Method. Contraception, 65(5), 333-338. https://doi.org/10.1016/S0010-7824(02)00288-3

Baumgarth, C., & Wieker, J. B. (2020). From the classical art to the urban art infusion effect: The effect of street art and graffiti on the consumer evaluation of products. Creativity and Innovation Management, 29(S1), 116-127. https://doi.org/10.1111/caim.12362

Doody, O., Slevin, E., & Taggart, L. (2013). Focus group interviews in nursing research: Part 1. British Journal of Nursing, 22(1), 16-19. https://doi.org/10.12968/bjon.2013.22.1.16

French, K. (2017). The role of nurses in the provision of contraception in primary care. Nursing in Practice. https://www.nursinginpractice.com/professional/the-role-of-nurses-in-the-provision-of-contraception-in-primary-care/

Holmes, N. (2021). Product branding 101: Examples, advantages, and strategy. https://www.widen.com/blog/product-branding

Ignaciuk, A., & Kelly, L. (2020). Contraception and catholicism in the twentieth century: Transnational perspectives on expert, activist and intimate practices. Medical History, 64(2), 163-172. https://doi.org/10.1017/mdh.2020.1

Iligan City Health Office. (2018). Annual operational plan city of Iligan 2018. Iligan City Health Office.

Institute for Reproductive Health. (2022). Standard days method. https://www.irh.org/standard-days-method/

Kagan, J. (2020). Price sensitivity. Investopedia. https://www.investopedia.com/terms/p/price-sensitivity.asp

Krueger, R. A., & Casey, M. A. (2009). Focus groups: A practical guide for applied research (4th ed.). Thousand Oaks, CA: Sage publications.

LaMarco, N. (2019). Importance of product packaging in marketing. https://smallbusiness.chron.com/importance-product-packaging-marketing-648.html

Logkizidou, M., Bottomley, P., Angell, R., & Evanschitzky, H. (2019). Why museological merchandise displays enhance luxury product evaluations: An extended art infusion effect. Journal of Retailing, 95(1), 67-82. https://doi.org/10.1016/j.jretai.2018.11.001

Morello, R. (n.d.). What Is the differential threshold in marketing? https://yourbusiness.azcentral.com/frame-reference-marketing-12327.html

Nagai, M., Bellizzi, S., Murray, J., Kitong, J., Cabral, E. I., & Sobel, H. L. (2019). Opportunities lost: Barriers to increasing the use of effective contraception in the Philippines. PloS One, 14(7), e0218187. https://doi.org/10.1371/journal.pone.0218187

Ojewole, F., & Marvellous, G. (2017). Knowledge, attitude, acceptance and utilization of natural family planning methods among non-academic workers of a private University in Ogun State, Nigeria. IOSR Journal of Nursing and Health Science (IOSR-JNHS) 6(5), 92-98. https://doi.org/10.9790/1959-0605079298

Philippines FP2020. (2020). Philippines FP2020 Core Indicator Summary Sheet: 2018-2019 Annual progress report. https://fp2030.org/sites/default/files/Data-Hub/2019CI/Philippines_2019_CI_Handout.pdf

Sinai, I., Jennings, V., & Arévalo, M. (2004). The importance of screening and monitoring: the Standard Days Method and cycle regularity. Contraception, 69(3), 201-206. https://doi.org/10.1016/j.contraception.2003.11.007

Tong, A., Sainsbury, P., & Craig, J. (2007). Consolidated criteria for reporting qualitative research (COREQ): A 32-item checklist for interviews and focus groups. International Journal for Quality in Health Care, 19(6), 349-357. https://doi.org/10.1093/intqhc/mzm042

United Nations. (2020). Sustainable Development Goals, Goal 3: Good health and well-being. https://www.un.org/sustainabledevelopment/health/

Vaismoradi, M., Turunen, H., & Bondas, T. (2013). Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study. Nursing & Health Sciences, 15(3), 398-405. https://doi.org/10.1111/nhs.12048

van Eeuwijk, P., & Angehrn, Z. (2017). How to ... conduct a Focus Group Discussion (FGD). Methodological manual. https://www.zora.uzh.ch/id/eprint/150640/1/Focus_Group_Discussion_Manual_van_Eeuwijk_Angehrn_Swiss_TPH_2017.pdf

Webster, J., Krishnaratne, S., Hoyt, J., Demissie, S. D., Spilotros, N., Landegger, J., Kambanje, M., Pryor, S., Moseti, E., & Marcus, S. (2021). Context-acceptability theories: Example of family planning interventions in five African countries. Implementation Science, 16(1), 1-14. https://doi.org/10.1186/s13012-020-01074-z

Weis, J., & Festin, M. (2020). Implementation and scale-up of the Standard Days Method of family planning: A landscape analysis. Global Health: Science and Practice, 8(1), 114-124. https://doi.org/10.9745/GHSP-D-19-00287